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Start with what changed, then investigate where it happened. HyperGSC can help you compare Search Console periods and turn the largest observed movements into an SEO action list. Advanced comparisons require Starter or higher. On Free, begin with a basic top-query report and describe the available reporting range.

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Ask your AI assistant

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What to look for

Clicks and impressions both fell. Investigate demand, ranking changes, the affected pages, and possible indexing problems. A traffic decline alone does not establish its cause. Impressions stayed similar but clicks fell. Check CTR, query mix, devices, and average position. A different mix of searches can change overall CTR even when individual pages are stable. A few pages account for most of the change. Review those pages and their queries before changing the whole site. Compare related pages to see whether traffic shifted within the property.

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How HyperGSC builds the review

The assistant starts with get_capabilities and the exact enabled property. It can use get_performance_overview for totals and trends, compare_search_periods for equal-length comparisons, and query or page reports for detail. Ask it to preserve the same search type and filters across periods. Missing rows should stay unknown rather than become zero.

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Turn the review into a decision

Request a short table with the affected URL, observed change, supporting queries, confidence, and next action. Useful actions include checking indexing, reviewing a changed page, or investigating low CTR. Keep seasonal demand, competitors, and concurrent site edits in the explanation when evidence supports them. The result is a set of testable explanations, not proof that a particular edit or algorithm update caused the change. Continue with CTR opportunities, indexing checks, or measuring an applied change.